Last modified: March 12, 2025
Effective date: March 25, 2025
At REANY Bikes, we are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you interact with our website, purchase our products, or use our services.
By using our website, products, or services, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our services or provide us with your personal information.
1. Information We Collect
We may collect the following types of information:
1.1 Personal Information
- Contact Information: Name, email address, phone number, shipping address, and billing address.
- Account Information: Username, password, and other details you provide when creating an account.
- Payment Information: Credit card details, bank account information, and other payment-related data (processed securely through third-party payment processors).
- Order Information: Details of your purchases, including product preferences, order history, and warranty information.
- Communication Data: Any correspondence you have with us, including emails, chat logs, and customer service interactions.
1.2 Technical Information
- Device Information: IP address, browser type, operating system, and device identifiers.
- Usage Data: Information about how you interact with our website, app, and services, including pages visited, time spent, and actions taken.
- Location Data: Approximate location based on your IP address or GPS data (if you enable location services).
- Cookies and Tracking Technologies: We use cookies to improve your browsing experience. Please refer to our Cookies Policy for details on the types of cookies we use and how to manage your preferences.
1.3 Other Information
- Warranty Information: Details related to your REANY bike warranty, including serial numbers, purchase dates, and service history.
- Survey and Feedback Data: Information you provide when participating in surveys, reviews, or feedback forms.
2. Legal Basis for Processing (GDPR Compliance)
Under the General Data Protection Regulation (GDPR), we must provide a legal basis for processing your personal data:
- Contractual Necessity: To process your orders, fulfill deliveries, and provide customer support.
- Legitimate Interest: To improve our website, prevent fraud, and enhance customer experience.
- Consent: When you subscribe to marketing emails, provide feedback, or enable GPS tracking.
- Legal Obligation: To comply with tax, accounting, and regulatory requirements.
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 To Provide and Improve Our Services
- Process and fulfill your orders, including shipping and delivery.
- Provide customer support and handle warranty claims.
- Improve our products, services, and website functionality.
- Personalize your experience by recommending products and services tailored to your preferences.
3.2 To Communicate With You
- Send order confirmations, shipping updates, and warranty information.
- Respond to your inquiries, requests, and feedback.
- Send promotional offers, newsletters, and marketing communications (you can opt out at any time).
3.3 To Ensure Security and Compliance
- Protect against fraud, unauthorized transactions, and illegal activities.
- Comply with legal obligations such as tax and accounting requirements.
- Enforce our terms and conditions and protect our rights and property.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:
- Customer accounts: Retained until user deletion request or 2 years after inactivity.
- Order and payment data: Retained for 7 years (per EU tax law).
- Marketing data: Retained until the user opts out.
- Warranty information: Retained for the duration of the warranty period and as required by law.
5. How We Share Your Information
We do not sell your personal information to third parties. However, we may share your data with:
5.1 Service Providers
We work with trusted third-party providers, including:
- Payment Processors: Stripe, PayPal
- Shipping & Logistics Partners: DHL, FedEx
- Analytics Providers: Google Analytics
These service providers are contractually required to protect your data.
5.2 Legal and Regulatory Authorities
When required by law or to protect our legal rights, we may disclose your information to law enforcement, government agencies, or other third parties.
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
6. International Data Transfers
If your data is transferred outside the European Economic Area (EEA), we ensure compliance through:
- Standard Contractual Clauses (SCCs) with our service providers.
- Adequacy decisions for countries recognized by the European Commission.
7. Your Rights and Choices
Under GDPR and other privacy laws, you have the following rights:
- Access & Correction: Request access to or correction of your data.
- Data Portability: Request a copy of your data in a structured format.
- Deletion: Request deletion of your data, subject to legal obligations.
- Opt-Out of Marketing: Unsubscribe from marketing emails at any time.
- Cookies Management: Adjust cookie settings via our Cookies Policy.
To exercise these rights, contact us at support@reanybikes.com.
8. Children’s Privacy
Our services are not intended for individuals under 16 years of age, in compliance with GDPR and national laws. If we become aware that we have collected personal data from a child under 16 without parental consent, we will delete it.
9. Changes to This Privacy Policy
We may update this policy periodically. We will notify you of significant changes via our website or email.
10. Contact Us
For privacy concerns, contact:
Reany Bikes Europe by MISSINGLNK B.V.
Company number: 93284594
Address: De Veiling 8C, 6671 MG, Zetten, Netherlands
Email: support@reanybikes.com
